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- Rebel Foods, which has multiple brands including Behrouz, is respected at $525 million
- Its now expanding into Southeast Asia and also the center East
When Indian diners order biryani online from Rebel Foods they’re greeted with a cooking reputation for the fragrant, slow-cooked rice dish. “The recipe ended up being lost forever whenever King Cyrus laid siege to Behrouz until it had been found between the ruins,” the story checks out in component. “With this Biryani, we now have cut back to life this missing recipe.” Diners are invited to see the whole account, which also includes 14 chapters and describes a protracted war between two ancient Persian kingdoms.
Everything is manufactured up—a canny exercise in myth-making which have helped turn the dinner (known as Behrouz following the fictional conflict) into a top-seller while the very very first branded form of India’s unofficial dish that is national.
Rebel Foods calls it self the global World’s premier online Restaurant business, a boast that’s difficult to disprove since there aren’t numerous chains that can compare with it. Launched by a McKinsey & Co.